We live in really exciting times. As a mumpreneur/mompreneur you have so many opportunities available to you, some of which were totally unheard of only five years or so ago.
It wasn’t so long ago that people who worked from home were vilified to a certain extent. This was due to the fact that other people simply couldn’t conceive how it was possible to make money in this manner. Times are so different now and it’s certainly possible to turn a hobby or passion into a worthwhile and rewarding business when you are working from home.
Rather than worrying about attending networking meetings, getting out and about and spending long periods of time at Chambers of Commerce meetings or otherwise engaging in “push” marketing, you can be creative and make sure that your business is seen online.
1. Rule number one is to set up your profile at one of the professional networking sites such as Linkedin. Sites such as this encourage professionals to interact and your profile will show that you are engaged in a certain type of business which may be of interest to them, as well.
2. Social media has exploded over the last few years. This type of communication may well be more to do with interacting with friends and acquaintances and finding friends online, but can be used as a powerful business marketing tool for you. Consider Facebook. Your Facebook account can be expanded to include a business page and if you let all your contacts and friends know about this, you can build up an army of “fans” for your business.
3. Use Twitter as a social media “mini-blog” to send highly targeted messages to your followers. It’s very simple to set up an account in your business name and to look for and start engaging with people who are interested in your niche. As you may know, Twitter messages are very short – 140 characters or less, but they can be very specific and can begin to show that you are an expert in your niche and know exactly what you’re talking about.
4. WordPress is a great platform that allows you to create highly professional looking blogs. Make no mistake about it, if you’re going to service a blog creatively and well, you need to do some work on it every day. Set a blog up as a vehicle for you to talk about your knowledge in this business arena and aim to write one new blog post per day and publish it. It’s rather easy to do.
5. There are many, many ways that you can promote your business using social media. Once you have your blog set up and have your Facebook and Twitter accounts established, you can start visiting other “authority” blogs and begin interacting.
The power of blogging is in the two-way interaction created when commenting on the blog posts. As you proceed, others will see your comments and start visiting your blog and commenting themselves. Your aim is to use social media in its most viral form to help you.
As a mumpreneur, you can use social media and professional coaching advice will always recommend this approach. While you are online, seek out these online life coaching experts and you will find that many of them are focused on providing coaching for women, just like you.
Amanda Alexander is the Director of Coaching Mums and a widely renowned ICF-accredited coach who delivers professional coaching programmes to working mums across the globe who long for more time, balance and fulfilment in their busy lives. Download our free eBook especially for working mums with 5 easy ways to achieve balance.
